- Songwriting encompasses many areas applicable to the music industry; for example, songwriting, songwriter 360 and showcases, and music publishing.
- Recording covers both audio and video and addresses all phases of the process, including pre-production, recording, mixing, mastering, and duplication.
- Performing provides artists with opportunities to perform in various venues such as clubs and concerts, as well as addressing tactical aspects such as addressing stage presence and connecting with the audience.
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- Educating involves providing artists with opportunities to develop their knowledge and skills that will help build a foundation for success.
- Marketing enables artists to get the word out and build their fan base online, in their community, and within the industry. Methods and approaches address Internet marketing, airplay, and mercghandizing.
- Business-'ing' provides artists with a structured approach for sorting through the ins and outs of the music industry and building their music careers for long-term success.
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